Purpose

Learn how to activate your communication machine using Kit in just five steps.

Background

If you're building a brand or business, communication isn’t optional—it’s the fuel.

Kit is one of the most powerful, creator-first email service providers on the market. It’s built for entrepreneurs who want to amplify their message, automate their outreach, and turn subscribers into superfans.

But like any great kitchen tool, it only works if you know how to use it.

This post will help you take the first five steps with Kit so you can move from intention to implementation.

Bonus: We’ve included a link to our free 10-part YouTube course with step-by-step demos so you’re never left wondering what to do next.

Ingredients

• A free Kit account - start with their Newsletter Plan

• A clear intention for every communication

• An initial list of email contacts (even if it’s small)

• A few hours set aside to set up your account and first sequence

• Our 10-part YouTube course on setting up Kit (see below)

Steps to Implement

1. Clarify Your Purpose

Before loading any contacts or crafting clever headlines, answer this: Why do you want to send emails in the first place?

• Are you launching a weekly newsletter?

• Keeping family or friends updated?

• Inviting your audience into your ecosystem?

The clearer you are on your “why,” the more aligned your content will be.

2. Sign Up for Kit’s Free Plan

Start with Kit’s Newsletter Plan—it’s free and mighty.

You’ll be able to:

• Load contacts

• Create one automation

• Launch an evergreen newsletter or a crash course sequence

This is more than enough to start building traction and testing your message.

3. Upload and Tag Your Contacts

Import your list. If you're on the free plan, keep it simple—everyone goes into one main segment.

Then, tag them manually (e.g., “Family,” “Subscribers,” “Customers”) so that when you’re ready to scale, you already have the groundwork laid.

Need help sending your first broadcast? Our YouTube course walks you through it.

4. Decide How You’ll Use Kit Long-Term

Kit isn’t just a newsletter tool—it’s the heartbeat of your digital communication system.

Think ahead:

• Will you deliver courses or lead magnets?

• Will you run product launches or event invites?

• Are you building toward an automated brand ecosystem?

This is where you start designing your future comms strategy.

5. Take the First Real Step

Go watch Lesson 1 of our free YouTube course and get to work.

Don’t just read about building your list—start doing it.

Your future self (and your audience) will thank you.

[Insert YouTube Course Link Here]

Preparation Notes

• Mindset Shift: You’re not “starting a newsletter.” You’re starting a dialogue with your ecosystem.

• Common Pitfall: Don’t wait for perfection. Your first email won’t be your best—it will be your start.

• Scaling Strategy: When you join MDM, we’ll show you how to supercharge Kit with segmentation, multi-channel journeys, and full brand ecosystem automation.