The Purpose
Learn how to design and execute powerful 90-day sprints that multiply momentum across your organization—aligned with nature’s own rhythm of seasons.
The Background
When I look at how the world moves—spring, summer, fall, winter—I see a perfect mirror for how we should run our businesses.
Nature splits the year into four beautifully distinct seasons.
So why would we do it any other way?
Our MDM framework honor this rhythm by using 90-day planning cycles.
And you’re about to learn exactly how we do it.
The Ingredients
A commitment to setting 3–5 priorities every 90 days
A simple project and activity tracking tool (Notion, Trello, Asana—or even a paper journal)
Weekly “Power Hour” rituals
Monthly financial and operational reviews
Quarterly Celebration Rituals
An unshakable respect for natural cycles of growth, harvest, rest, and renewal
The Steps to Implement
1. Set Quarterly Intentions
Begin each 90-day sprint by reflecting on the next season.
Set 3 to 5 clear priorities: not vague wishes—clear, medium-sized wins that will take roughly 7–12 weeks to complete (like launching a new website, running a marketing campaign, or building a hiring process).
Assign each priority to a project.
Map each project into clear activities. Activities are the tiny steps that must get done week after week.
2. Build Daily and Weekly Cycles
Daily: Align your focus each morning by revisiting your key activities. Ask yourself: "What three moves today honor my sprint priorities?"
Weekly Planning (Friday or Sunday): Plan the upcoming week. Refine priorities, course-correct if necessary, and anticipate bottlenecks.
Weekly Performance (Power Hour Meeting): Every week, your team gathers (even if just you for now). Two sections:
Celebrate wins (no matter how small)
Uncover obstacles (and solve them quickly)
If someone misses the meeting (even the founder), the meeting still happens. Summarize it. Share the summary. Keep moving forward.
3. Monthly Financial Check-In
At the end of each month, pause.
Review financials: revenue, expenses, margin.
Review operational health: are we sticking to the activities? Where are we slipping?
No need to overcomplicate: one page, one meeting.
4. Quarterly Review & Reset
At the end of the 90 days, host a Closing Celebration:
Celebrate the wins.
Document the lessons learned.
Refresh the team's energy for the next season.
Some teams host a retreat. Others just go to a really good dinner. It’s not about the size—it’s about the spirit.
Immediately after, reset:
Set your next 3–5 priorities.
Clean your workspaces (physical, digital, emotional).
Set new 90-day meetings in your calendar before life gets in the way.
5. Anchor This Rhythm in Your Culture
Teach your team that these cycles—daily, weekly, monthly, quarterly—are not optional. They are the heartbeat of your business.
Over time, they won’t need instructions. They'll feel the pulse themselves.
The business becomes a living organism—growing, breathing, adapting just like nature intended.
Preparation Notes
Start imperfectly: It will be messy at first. Let it be messy.
Be strict about the rhythm: Weekly Power Hours, Monthly Reviews, Quarterly Resets must happen—even when it's inconvenient.
Priorities are not Results: Priorities are actions you control, not outcomes you wish for.
Teach everyone to self-regulate: Your system should work even if you, the founder, are on vacation.
Celebrate ruthlessly: Weekly, monthly, quarterly—find reasons to celebrate your team's momentum, no matter how small.
