How to Build a Content Machine to Be 90 Days Ahead of Schedule
Posted on Oct 13, 2025
The Purpose
Imagine having your entire content strategy mapped out, created, and scheduled 90 days in advance. No more scrambling for last-minute posts, no more content droughts—just a steady flow of high-quality, intentional content that amplifies your brand and business. This blog recipe provides a step-by-step approach to building a content machine that keeps you ahead of schedule, providing you with peace, confidence, and consistency in your marketing efforts.
The Background
Last month, I hired a Growth Assistant, and together, we designed a system to streamline our content creation. We mapped out the teams, roles, tools, templates, and automation necessary to ensure we’re always three months ahead. The result? A marketing engine that continuously shares our message while allowing me to focus on high-level business growth.
This recipe will walk you through the exact ingredients and steps to implement this in your business, giving you a replicable system that runs efficiently with minimal manual effort.
The Ingredients
To successfully build your content machine, you’ll need:
Commitment – A mindset shift to stay 90 days ahead requires discipline and a focus on long-term success.
Content Strategy – Clearly define the type, frequency, and format of content you’ll create across platforms.
Dedicated Content Operator – Someone responsible for managing the workflow and ensuring deadlines are met.
System for Repurposing – A structured approach to transforming core ideas into multiple formats (blog posts, emails, social media, videos, etc.).
Notion (or a Project Management Tool) – A central hub for organizing and tracking content production.
Content Templates – Predefined structures for blog posts, videos, and social media captions to streamline creation.
AI & Automation Tools – Leverage AI for transcription, writing drafts, and formatting content quickly (e.g., ChatGPT, Castmagic, Opus Clip).
Scheduling Software – A tool like Buffer, Later, or Metricool to automate content distribution.
Steps to Implement
Read and Swipe the Resources – Study this guide and grab the resources provided to start implementation.
Outline Your Content Structure – Define your core content pieces. For example, one idea can turn into:
A blog post
An email
A LinkedIn post
A long-form video
A short video
A social media carousel
Template Your Creation Process – Each content type should have a step-by-step creation guide stored in Notion. Each piece should:
Have a button to generate sub-content templates automatically.
Clearly define the workflow from idea to publication.
Standardize Your Repurposing Workflow – Create SOPs for turning voice notes into written posts, transcripts into blog drafts, and videos into clips.
Preload AI Instructions – Customize your AI tool prompts to generate content in your preferred style and format automatically.
Document the Workflow – Clearly map out the entire content creation and distribution process for easy delegation.
Hire a Virtual Assistant (VA) or Growth Assistant – Hand off execution tasks to a dedicated team member to maintain efficiency.
Acquire Your Tools and Start Producing – Set up your tech stack, organize your content pipeline, and begin creating.
Schedule Your Content in Batches – Work in 30-day sprints, always staying 90 days ahead.
Refine & Optimize – Track performance, make adjustments, and continuously improve your content machine.
Preparation Notes
Don’t Skip Strategy – Without a clear content plan, production will feel chaotic and disconnected.
Automation is Your Friend – Leverage tools that minimize manual effort, allowing your machine to run smoothly.
Delegate Wisely – Your role as a founder is to oversee the strategy, not create every post.
Consistency Over Perfection – A system that regularly produces good content is better than one that sporadically creates perfect content.
Invest in Templates Early – Predefined formats will save countless hours in the long run.
By implementing this system, you will remove the stress of content creation and establish a reliable, scalable content engine that continuously delivers value to your audience.
Want Our Plug-and-Play Content Machine?
We’ve packaged everything—our Notion templates, AI prompts, repurposing workflows, and hiring guides—into a resource you can access today. If you want to skip the setup and implement immediately, click the link below to get started with our content machine package.
Let’s get you 90 days ahead today!
